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Saturday, December 28, 2019

Caribbean Culture and the Way it Formed Essay - 1196 Words

Caribbean Culture and the Way it Formed One of the greatest debates that exists today about the Caribbean is the condition of the socio-culture of the people. Sidney Mintz, Antonio Benitz-Rojo, and Michelle Cliff are three authors that comment on this problem in their writings. They discuss whether there is a lack of identify, unity and culture in the lives of Caribbean people. They examine a culture which was created out of the chaos of slavery, colonialism and the integration of cultures that span from Africa to India. Exploration by the authors is taken from two different views, one by Mintz and Rojo where they are looking on the culture from outside and the other by Cliff who depicts the situation from inside. Sidney Mintz is†¦show more content†¦Mintz and Rojo both see the effects of the Plantations and the slave labor as a positive on the region while Mintz sees the effects of the Plantations as a negative on the people of the region. The existence of the plantations is what caused the present state of the Caribbean, I think that the arrival and proliferation of the plantations is the most important historical phenomenon to have come about in the Caribbean, to the extent that if it had not occurred the islands of the region might today perhaps be miniature replicas-at least in demographic and ethnological terms-of the European nations that colonized them.(Rojo 39) With the need of slave labor, the European owners needed to bring in people to fill these needs. People were brought in from Africa, India and other parts of Asia, this caused the diverse integration’s of cultures that is present in the Caribbean. Since the Caribbean was colonies of England, Spain, France and Netherlands the ruling nations of the islands were constantly changing hands. -European conquest, the native peoples disappearance or retreat, African slavery, plantation economics, Asian immigration, rigid and prolonged colonial domination-there are other obvious factor that would keep the area from being coherent.(Rojo 34) This caused the vast influence of culture on the colonies also. Only the wealthy colonists from these countries had the money to purchase andShow MoreRelatedEssay on Different Perspectives of The Caribbean1433 Words   |  6 PagesDifferent Perspectives of The Caribbean The history of the Caribbean is in a sense a very complicated matter. There is no easy way to go about describing the events that have created what the Caribbean is today. The complex situations that have formed the Caribbean can be seen from different points of views. The varying perceptions of the Caribbean will often contradict each other in numerous ways, while at the same time showing agreement in some areas. Thus, leaving someone with a rather tangledRead MoreCaribbean Culture Is Affected By Migration1334 Words   |  6 Pages Caribbean culture is affected greatly by migration. The foundation of Caribbean culture was based on the forced migration of African people, indentured east-Indian workers, the migration and colonization’s of European powers like the Spanish, British, and French. The history of each island is individually different but they all share the foundation of a syncretism for development each nation’s culture. Over time how individuals would migrate from country to country has changed a lot, especiallyRead More The Caribbean’s Cultural History Essay1701 Words   |  7 PagesThe Caribbean’s Cultural History Columbus’ discovery in 1492 set off a chain of events in the emergence of the Caribbean society, as Knight states in his book The Caribbean. The first voyage of Columbus in 1492 fortuitously discovered a whole new world and set in motion a chain of events whose profound consequences gave new directions to the histories of Europe, Africa, the Americas, and Asia. It was the voyages of Columbus and those who followed him that brought the Americas into the consciousnessRead MoreCaribbean Music1076 Words   |  5 PagesCARIBBEAN MUSIC Introduction: Caribbean music originated from the Caribbean Islands, also known as the West Indies, and is a mixture of West African and European predominantly Spanish influences. The music has its origin when West African slaves were brought to Caribbean Island. 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The diverse and multifaceted cult ure that is present today is a direct resultRead Moreâ€Å"the History of the Caribbean Is the History of the Exploitation of Labour† - with Reference to Slavery and the Encomienda Labour System†1045 Words   |  5 Pagesâ€Å"The history of the Caribbean is the history of the exploitation of labour† - with reference to slavery and the Encomienda labour system† In the above statement â€Å"the history of the Caribbean is the history of the exploitation of labour,† it simply states that the Caribbean’s history is basically the history of its exploitation of labour. The definitions of keywords exploitation and labour must be considered. Exploitation can be defined as the practice of taking selfish or unfair advantage of aRead MoreAmerican Free Trade Agreement ( Nafta ) And Mercosur Essay1559 Words   |  7 Pages Each Member State faces difficulties with exportations to other countries in North America, Latin America and Europe (Development Paths in the Caribbean). The disadvantage is that these other countries have already established their own trading blocs such as the North American Free Trade Agreement (NAFTA) and Mercosur. There is a need for Caribbean countries to become part of the ‘bigger picture’ and discontinue assuming that their traditional schemes and old markets will continue to sustain themRead MoreChattel Slavery1359 Words   |  6 Pagestheir offspring are recognised by the law as being the property of another person for life. This system was established by Europeans and formed the basis of transatlantic slavery With due respect to the I s good intentions, from all that I have read and studied it would be a mockery to compare Indian indentureship to African chattel slavery in the Caribbean. Firstly, Indians were allowed to retain: their family (Africans had theirs split up); their language (Africans had the use of theirsRead MoreInternational Trade, Globalization And Market Entry1515 Words   |  7 Pages2017) The Caribbean have been in trade agreement for more than 30 years these agreements have given Caribbean countries the opportunities to do business with different regions to invest and trade with each other. Globalization is the process of increase interconnectedness among countries most notably in the areas of economics, politics and culture where there is free transfer of capital, goods and services across national frontiers. (What is Globalization) Globalization in the Caribbean has reallyRead MoreRacism : A Very Short Introduction889 Words   |  4 Pagesareas of the world, specifically areas in or around Africa. But slavery can be seen back in the 1500s all the way to 1880 and was most likely a leading example of what helped define racism up to the 20th century. In Ali Rattansi’s book, â€Å"Racism: A Very Short Introduction† , the author connects how slavery and race are closely tied together. European explorers would ignore the cultures the invaded in order to see these people as nothing more than native groups that were meant to be seen in a subservient

Friday, December 20, 2019

Societal Values Of The Buck V. Bell Decision - 998 Words

Societal Values of the Buck v. Bell Decision The Supreme Court decision in Buck v. Bell displays some clues to the values of early twentieth century American society. The interpretation of the 14th Amendment of the United States Constitution is the lynchpin of the decision, and the values of the court can be derived from it. In this essay I will demonstrate that the ambiguity of the Amendment in question has significant consequences, the ethics of the interpretation of the Amendment is derived form the paternalistic nature of the Constitution, and that equality of the law is subservient to the desire for a homogeneous and comfortable cultural environment. Interpretation of the 14th Amendment The central contention of the case is of the interpretation of the 14th Amendment of the US Constitution. The court argued that it was â€Å"within the power of the State under the Fourteenth Amendment† to provide sexual sterilization to those who were found to be â€Å"with an heredity form of insanity or imbecility.† Upon close examination of the 14th Amendment, one can see the ambiguity it contains. The Amendment can be read as really saying that the â€Å"state shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; †¦deprive any person of life, liberty, or property† as long as â€Å"due process of law† is followed, and granted â€Å"the equal protection of the laws.† And this seems to be the way the Supreme Court read it. Since due process wasShow MoreRelatedThe Government As An Intermediate Agency2120 Words   |  9 Pagesjustification. The mere fact that the government prescribes something to us does not morally justify our doing it (though it may prudentially justify it, and therefore, in some cases it may morally excuse it). The decision to obey a government must be an autonomous one – one that, like any decision which can affect other people, we should justify on the basis of a freely accepted moral principle. But if this is so, to what extent are we really obeying the government and not simply governing ourselves? AndRead MoreChipotle18199 Words   |  73 Pagesnumber of fast-casual competitors that also have been picked up by quick-service companies in recent years (Peters, 2005). Major competitors include other Mexican fast casual locations such as Baja Fresh, Del Taco, Qdoba Grill, and market leader Taco Bell. Additional competitors in the broader market include other fast casual locations such as Panera Bread and local similar cuisine like Freebirds (Hein, 2006). Macro-environmental factors affect all organizations; political-legal, economic, socialRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesAttitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 OrganizationalRead MoreHuman Resources Management150900 Words   |  604 Pagesstrategies and ensure that human resource dimensions are considered. For instance, the HR manager for manufacturing has HR responsibilities for 600 employees. In that role she contributes to workflow, production, scheduling, and other manufacturing decisions. 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Thursday, December 12, 2019

Introduction to Marketing Tourism Considered

Question: Discuss about the Introduction to Marketing Tourism Considered. Answer: Introduction: Tourism considered among one of the most important sectors in the economy. Especially, for the small countries or the developing countries tourism industry has played a major role in developing economical condition. In this report, the focus is on the English town Shrewsbury. The Shrewsbury city that is located in the border of England and Wales has considered among the popular tourist places of the entire United Kingdom region. Over the many years, the town has managed to attract tourist from different parts of the world with its unique architecture designs and town halls. In addition, the transport facility of Shrewsbury is so highly designed that people can easily come from all the prime cities of England very easily. In fact, from London, it only requires 3 hours to visit Shrewsbury city. As a result, Shrewsbury has able to represent itself as one of the popular tourist destination of the UK region. However, it is still not able to represent itself as the first priority tourist d estination for the UK region. In 2011, a study highlighted that Shrewsbury has only able to attract 2.5 million of tourist per annum whereas similar size cities of UK like Chester has recorded almost 42 million visitors per annum. This highlighted that Shrewsbury is not utilizing its uniqueness properly to attract tourist from different places of the world. Hence, it has to develop an effective marketing strategy that has the potential to grab the attention of the visitors. Therefore, the report focuses on to develop an effective marketing plan, which will help Shrewsbury to increase the number of visitors that will eventually create a positive impact in the rate of economic development of Shrewsbury. Background analysis: As per the article by Mariani et al. (2014) tourism development can play a significant role in the economical development of that the particular society. Since, tourism development attracts people from different parts of the world. As a result, it creates more job opportunities for the local people. In addition, requirement of skills in the tourism development is not that high. Therefore, it allows many people whom might not be suitable for other industry to get a job in the tourism sector. Therefore, it actually helps to improve the overall condition of the economy. According to Kimbu and Ngoasong (2013), tourism development not only helps to improve the businesses of the tourism company but also create a positive impact on the other associated business as well. For instance, tourism development in Chester has influenced the hotel industry to grow at a rapid pace so that it can able to handle the additional number of tourist. Therefore, it also has a major positive impact on the gov ernmental revenue processes. Shrewsbury regarded as one of the finest medieval towns because of its environmental richness. The city also has several popular tourist destinations such Shrewsbury museum, Shrewsbury art gallery and Wroxeter roman city etc. According to Mariani et al. (2014), these destination has enough appeals to increase the popularity of Shrewsbury as tourist destination sport. In addition, the marketplaces of Shrewsbury are also very popular among the tourists. According to the study by Pike and Page (2014), 67% of total number of tourist comes to visit Shrewsbury from the major cities of England to shop and visit the market places. Therefore, the city does have huge potential to attract more number of tourists, which will eventually help to increase the rate of economic development of Shrewsbury. However, the number regarding the amount of visitors in Shrewsbury as compared to other similar size cities is very low. Therefore, the article by Soteriades (2012), mention that Shrewsbury is not ut ilizing huge potential for the development of tourist. Hence, it again highlighting the fact that Shrewsbury have to implement effective marketing plan so that it can able to emerge as a major tourist destination not only in England but also in the entire United Kingdom region. Marketing objectives: The above study highlighted the fact that Shrewsbury is struggling to represents itself as one of the popular tourist destination of the United Kingdom region. Therefore, marketing objective of Shrewsbury tourist development will have to focus on the followings: To attract domestic population to visit Shrewsbury so that it can become one of the popular domestic tourist destination To target foreign tourists whom are visiting in the other popular places in England and UK To attract people aged from 15-45 years in order to increase the revenue level of the society To create more job opportunities in the city To develop advance hospitality facilities within the city so that it is become more convenient for people to visit Shrewsbury To enhance the rate of economical development within the society To improve per-capita income of the local people of Shrewsbury so that they can able to live better quality life To increase the foreign currency income of Shrewsbury To utilize tourist development in such a way so that it cannot able to create negative impact on the environmental richness of Shrewsbury Internal analysis and external analysis: According to Tsai (2012), internal and external analysis is the primary stage of marketing plan. Since, it helps to develop a marketing plan that has the potential to fulfill the marketing objectives. Internal analysis: SWOT is among the most popular internal analysis tools that is utilized everywhere in the world. SWOT analysis of Shrewsbury tourism development described as follows: Strengths: Well-developed communication and transport system with the major cities of England and UK Environmental richness of the city The entire city is covered up with 10th century architecture, which can have major role in tourist development Very popular marketplaces Weaknesses: Not so much popular among the domestic and international tourist Lack of enjoyment places for the adult people like bars and pubs Lack of effectiveness in the present marketing strategies regarding tourist development Fewer number of hotels as compared to other popular tourist destinations Opportunities: Yet to emerge as one of the most popular tourist destinations of the country Huge potential to attract tourist from different parts of the world Well-developed infrastructure and hospitality services Threats: Competitions with many other domestic places such as Chester, Lincoln etc Potential negative impact due to climate change Figure 1: SWOT Analysis of Shrewsbury tourism (Source: Goodall and Ashworth 2013) External analysis: As per the article by Tsiotsou and Goldsmith (2012), PEST analysis can able to evaluate all the external factors related to tourism development effectively. Therefore, the report conducted PEST analysis in order to evaluate all the external factors that Shrewsbury will have to consider in order to implement an effective marketing plan. Political factors: According to Buhalis and Crotts (2013), government taxation techniques can have major impact on the tourist development process of a particular destination. Since, it can has the potential to increase the overall budget of visiting a particularly destination. In case of Shrewsbury, tax rate is comparatively higher. Therefore, many tourists feel reluctant to visit the places of Shrewsbury. Hence, government will have to formulate a taxation technique, which not only will increase the revenue level of the government but also induces tourists to visit Shrewsbury. Political stability is another prime factor that marketing plan of Shrewsbury will have to consider. Since, political stability allows government to develop long-term plan for tourist development, which is required for Shrewsbury tourism. Government spending in the tourism and infrastructure development sector also has major role in tourism development. Since, well-developed infrastructure can induce many people to visit the city (Gallarza, Gil-Saura and Holbrook 2012). Hence, it highlighted the fact that Shrewsbury government also have to spent huge amount in order to represent itself as a competitors of the cities like Chester. Economical factors: Foreign Exchange Rate is among the top important factor that can have impact on the tourist development. Many studies have identified that majority of the money spent by tourists ended up in leaving the country. For instance, it rises up to almost 70% in Thailand (Warnick, Bojanic and Cartier 2016). Hence, marketing plan will have to secure that money spent by tourist in Shrewsbury does not leave the place. As mentioned earlier, tourism development increases the job opportunity in the economy. Therefore, it increases per-capita income and GDP of the Society. Hence, marketing plan will have to develop in such a way that can provide positive impact to these two factors. Unemployment rate is another important factor of tourism development. Since, tourism development has the potential to increase the job opportunity in society; every economy is looking to improve the number of tourist so that more local people can able to get jobs. Social factors: According to Truong and Hall (2013) social factor has crucial role in developing tourist in a particular destination, as majority of the people like to visit those places where they fell comfortable with the culture. Since, it allows tourists to create a bonding or relationship with the local people, which have great impact on the satisfaction level of the tourist. Number of population is another important social factor that can have impact on the tourism development of Shrewsbury. Since, majority of the people likes to visit places in the holidays where there not too much crowd interference (Dickinson et al 2014). It reflects that as the number of population grows higher, chances of tourism development keep on decreasing. Eating habit is another important social factor that can have impact on the tourism development. If the eating habit of Shrewsbury does not match with the eating habit of tourists then might not feel interested to visit the places. In addition, all the popular places of the world has the facility of having several types of food so that every people can able to enjoy their holidays to the fullest (Ruhanen, Mclennan and Moyle 2013). Hence, marketing plan of Shrewsbury will have to consider the development different types of restaurants in which every types of food can be available at a decent price. It will definitely create positive impact on the tourist development. Technological factors: In present time, technology has become one of the significant factors regardless of any industry. In addition, it is growing day by day, which increases the significance of this even more. Hence, marketing plan of Shrewsbury also has to consider several technological factors. For instance, social media has huge influence in the present generation (McCabe 2014). As a result, if marketing plan of Shrewsbury can able to utilize it properly, it will definitely increase the popularity of the city as a tourist destination. Technological factors also have the potential to increase the effectiveness of the marketing campaign. For instance, several types of promotional technique such as display marketing and direct marketing used for the development of the tourist in present time. In addition, technological development also allows people to evaluate the kind of sites they will see at the time of visiting a particular place (Spenceley 2012). In fact, all the information about a particular place is easily available in the internet. Therefore, people can easily evaluate and decide where they will visit at the time of holidays. Hence, technological factors have huge influence on the tourist development, which marketing plan of Shrewsbury will have to consider at the time of developing marketing strategy. Figure 2: PEST Analysis (Source: Fletcher et al. 2013) Customer definition: According to Hays, Page and Buhalis (2013) effectiveness of marketing plan is highly depended on the identification of the customers. Specifically, tourism development requires people from all parts of the world to visit the particular place. However, as Shrewsbury is struggling to become the first choice of tourists, it first has to target domestic people in order to increase the number of visitors. Hence, it had to implement mass marketing approach to increase the awareness and popularity of Shrewsbury. However, mass marketing approach will have to be different for different age group of people. Since, requirement or expectations vary with the age. Therefore, marketing plan of Shrewsbury will have to implement in such a way that it could able to cover the requirements of every generation of people. Buhalis and Foerste (2015) highlighted shopping, sightsee and food culture are the prime attraction for the tourist in Shrewsbury. Therefore, marketing plan of tourist development will have to develop with the focus of these factors. For instance, older age people generally like arts, museum and historical places. Therefore, marketing plan for this generation will have to highlight these sites of Shrewsbury. On the other hand, younger generation likes to shop and taste different types of food. Hence, marketing plan for younger generation will have to focus on the uniqueness of the marketplaces and restaurants of Shrewsbury so that they feel attracted towards the city. Marketing plan will also have to focus on the importance of foreign tourists. Since, UK considered as one of the most popular places for foreign tourists (Kozak and Martin 2012). Hence, if Shrewsbury can able to implement effective marketing plan, it will definitely able to attract more number of foreign tourists in the city. However, development of foreign tourist also has to depend on the investment pattern of the government of Shrewsbury in the infrastructure development sector. Since, higher number tourist requires superior quality of infrastructure as well. Marketing mix tactics: As per the article by Hall (2013), tourism marketing reflects an organized and combined effort of the businesses or the national tourist bodies in order increase the satisfaction level of tourists. Marketing in the tourism sector has several advantages as it allows creating an environment that focused towards the customers. According to the AIDA model of marketing, it is very important to catch the attention of the customers first. This will allow creating interest in the customers mind. Interest will increase the desire of the potential customer to visit a particular place. Thus, the desire will eventually influence people to visit Shrewsbury. In tourism marketing strategy, there are 7 Ps of marketing that are very helpful to gain attention, interest and desire of the people. Hence, it is very important to utilize all the factor of the marketing mix in order to fulfill the objective of the implementation of marketing plan. Product: Product in tourism referred to any products or services that are related to tourism such as accommodation, transportation, restaurants, landscapes and shops etc. In tourism industry, some of products are available at free of costs as compared to another industry. For instance, friendliness of the local peoples, beauty of the nature of Shrewsbury is available at free of cost for the tourists. As per the article by Morrison (2013) 4 As plays a crucial role in explaining a product of the tourism industry. These factors are- attraction, accommodation, amenity and accessibility. Attraction is a very important tool, as it influences the tourist in selecting a particular destination of the world. Hence, marketing plan of Shrewsbury will have to utilize all its unique products like marketplaces, museum, and environmental richness so that people from all around the world feels attracted towards visiting Shrewsbury. Accommodation also has major role in developing image of a particular destination, as most of the tourists look for better places for stay after the completion of the trip. Hence, marketing plan will have to focus on the development of hotels and restaurants so that it can able to increase the satisfaction level of the tourist. Amenity is important in the tourism industry, as it helps to develop image in the visitors mind. Hence, if marketing plan can able to maintain proper level of amenity, it will definitely able to improve the satisfaction level of the tourist. In addition, it also helps Shrewsbury to gain benefits from the positive word of mouth communication. Accessibility factor depends on the implemented product positioning in the market. According to Hudson and Thal (2013), positioning of the product is very difficult in the tourism industry, as it requires huge amount of knowledge and specialization about the potential of every product in a particular destination. Hence, marketing plan of Shrewsbury also has to develop in such a ay where it can able to utilize all its product for attracting more and more tourist. Price: Price in tourism industry defined as the combination of non-monetary and monetary prices. Monetary prices include prices that requires for entrain the destination whereas non-monetary prices include time required to reach a particular destination, future benefits and risks during the journey to that particular land. The primary objective of price setting is analysis of kind of impact it can made on the return on investment. Hence, Shrewsbury will have to develop pricing strategy based on the demand of the customers. Specifically, demand fluctuates in season to season. Therefore, pricing strategy of marketing plan will have to be flexible enough in order to reset its price according to the demand. Pricing strategy of marketing plan also has to consider the competitors pricing strategy in order to evaluate the kind of strategy will have the potential to provide competitive advantage to Shrewsbury. As opined by Dolnicar and Ring (2014) cities such as Chester has able to attract huge number of customers primarily because of its unique pricing strategy. Traditionally, systematic pricing approach has eight steps, which Shrewsbury also has to follow in order to increase the popularity of the city. Firstly, Shrewsbury authority will have to identify potential customers. Secondly, it had to focus on the estimation of the demand and supply factor in the city. Thirdly, competitors prices will have to be estimated by the authority. Fourthly, it had to evaluate alternative basic prices for the visitors. Fifthly, net price calculation has to be made. Sixthly, the authority will have to calculate the expected amount of profit from the tourism industry. Seventhly, authority will have to esti mate the total cost of introducing pricing strategy and finally the authority will have to conduct in-depth study for the different segment of Shrewsbury for the further development. Since, Shrewsbury is currently struggling to gain popularity as a tourist destination; it has to implement low price strategy so that more people get attracted towards the city. Place: Place is an important factor of the marketing mix, as people perceive an image when they consider about a particular place. Hence, marketing plan of Shrewsbury will have to formulate in such a way that can increase the desire of travelling to the city when they will think about Shrewsbury. Ashworth and Goodall (2012) state that major variables of place are channel of distribution, merchandising and transportation. Transportation is important, as it allows tourists to visit different places of a particular city very quickly. In case of Shrewsbury, it already mentioned that transportation is well developed. Therefore, marketing plan regarding the tourist development in Shrewsbury will have to highlight the transportation factor in such a way that the people feel to visit the city more. Marketing plan also will have to focus on the awareness factor about a particular place. Since, many studies have identified that having cultural, environmental and visual richness is not only the factors that can have impact on the tourist development. In fact, creating awareness about a particular city has the potential increase the curiosity of the people. Therefore, it will help the city to increase the present level of visitors, which will eventually place to develop further. Promotion: According to Pastras and Bramwell (2013), promotion is arguably the most important factor of marketing mix. As tourism industry is a huge phenomenon, government generally develops advertisement in tourism industry. In addition, Shrewsbury is struggling to represent itself as one of the prime destination for the tourist even though it has all the necessary requirements that a popular tourist destination requires. Hence, significance of promotion or advertising technique has become huge. Generally, advertising divided under four categories, outdoor advertising, indoor advertising, direct advertising and media advertising. The marketing plan of Shrewsbury will have to consider all types of advertising in order to increase the popularity of the city as a tourist destination. For instance, the advertisement in television or social media can have huge amount of impact on the popularity of the city. Another aspect that marketing plan of Shrewsbury will have to consider is development of the brand of Shrewsbury as a tourist destination. Since, it will help to develop a good image on the mind of the potential customers. Figure 3: Marketing Mix for tourist development in Shrewsbury (Source: Frochot and Batat 2013) Conclusion: The current trend in tourism industry no longer focused only on the sand and sea tourism. Rather people getting more attracted towards the green tourism and cultural heritage. Therefore, places like Shrewsbury are getting more and more popular as a tourist destination. The above study also highlighted that Shrewsbury has all the requirements to become as one of the popular places of the UK region. However, currently it is not able to utilize its potential to its fullest, as the city is struggling to become top priority destination for the tourists. Thus, the above-suggested marketing plan can able to help Shrewsbury to improve the number of tourist visits in the city. References: Ashworth, G. and Goodall, B., 2012.Marketing tourism places(Vol. 2). Routledge. Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-creation of value.Journal of Destination Marketing Management,4(3), pp.151-161. Dickinson, J.E., Ghali, K., Cherrett, T., Speed, C., Davies, N. and Norgate, S., 2014. Tourism and the smartphone app: Capabilities, emerging practice and scope in the travel domain.Current Issues in Tourism,17(1), pp.84-101. Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S., 2013.Tourism: principles and practice. Edinburgh Gate, UK: Pearson. Frochot, I. and Batat, W., 2013.Marketing and designing the tourist experience. Goodfellow Publishers. Gallarza, M.G., Gil-Saura, I. and Holbrook, M.B., 2012. Customer value in tourism services: meaning and role for a relationship marketing approach.Strategic Marketing in Tourism Services. Bingley, UK: Emerald, pp.147-163. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Hall, C.M., 2013.Wine, food, and tourism marketing. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Kimbu, A.N. and Ngoasong, M.Z., 2013. Centralised decentralisation of tourism development: a network perspective.Annals of Tourism Research,40, pp.235-259. Kozak, M. and Martin, D., 2012. Tourism life cycle and sustainability analysis: Profit-focused strategies for mature destinations.Tourism Management,33(1), pp.188-194. Lumsdon, L., 2016.Marketing for tourism. Springer. Mariani, M.M., Baggio, R., Buhalis, D. and Longhi, C. eds., 2014.Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs(Vol. 1). Palgrave Macmillan. Mariani, M.M., Buhalis, D., Longhi, C. and Vitouladiti, O., 2014. Managing change in tourism destinations: Key issues and current trends.Journal of Destination Marketing Management,2(4), pp.269-272. McCabe, S. ed., 2014.The Routledge handbook of tourism marketing. Routledge. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Pastras, P. and Bramwell, B., 2013. A strategic-relational approach to tourism policy.Annals of Tourism Research,43, pp.390-414. Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A narrative analysis of the literature.Tourism Management,41, pp.202-227. Ruhanen, L.M., Mclennan, C.L.J. and Moyle, B.D., 2013. Strategic issues in the Australian tourism industry: A 10-year analysis of national strategies and plans.Asia Pacific Journal of Tourism Research,18(3), pp.220-240. Soteriades, M., 2012. Tourism destination marketing: approaches improving effectiveness and efficiency.Journal of Hospitality and Tourism Technology,3(2), pp.107-120. Spenceley, A., 2012.Responsible tourism: Critical issues for conservation and development. Routledge. Truong, V.D. and Hall, C.M., 2013. Social marketing and tourism: What is the evidence?.Social Marketing Quarterly, p.1524500413484452. Tsai, S.P., 2012. Place attachment and tourism marketing: Investigating international tourists in Singapore.International Journal of Tourism Research,14(2), pp.139-152. Tsiotsou, R.H. and Goldsmith, R.E., 2012.Strategic marketing in tourism services. Emerald Group Publishing. Warnick, R.B., Bojanic, D.C. and Cartier, E., 2016. A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event.Journal of Travel Research, p.0047287516643412.

Wednesday, December 4, 2019

Mers ideas on whether to go on to sixth form PLEA Essay Example For Students

Mers ideas on whether to go on to sixth form: PLEA Essay SE TELL ME IF IT IS ANY GOODESSAY ON THE CHOICES OF A STUDENT AFTER GCSE. Today many youngsters have little comprehension of their options when choosing whether to continue their education beyond GCSE. This contributes to the reason why so many children opt to leave school at this point. The choice should solely depends on the actual person and their future targets and responsibilities, though there are factors, such as the students past experience of school, that sway their eventual decision, despite the fact that these factors may not be relevant in the slightest. For this reason, I personally feel that countless potentially prosperous individuals are being cheated out of the life they, at one time, aspired to have. In a recent analysis studying the amount of students staying on at school until age 17, Britain was shown twenty-fifth lowest out of the twenty-nine countries inspected. Education ministers are warning young children that leaving school early creates an increased likelihood of obtaining an under-skilled, low-wage job. Youngsters have a limited understanding of how insignificant some features of their lives are when deciding upon further education. Some choose not to continue their schooling because of completely irrelevant reasons such as how much they like their teachers or their friends!Students, who do so, have many different incentives to stay on after GCSE, each one mainly dependent on their career ideas and goals. Students who wish to ultimately enter university will almost certainly continue their education beyond the compulsory section of it, as universities will not accept candidates lacking qualifications (A levels) that are needed to acquire a degree. Most highly educated careers require a suitable degree, and youngsters who do not achieve the necessary A levels will be unable to obtain this. Those who do manage to achieve the needed qualifications have a better chance of obtaining a well-paid job. Potential actors, artists and musicians may decide to enrol in a suitable college that is dedicated to the art they wish to pursue. Some youngsters are under the wrong impression that higher education will not help them achieve such dreams and simply delay the process of becoming an actress, singer or an artist. This of course is incorrect. Qualifications in your chosen art will increase your chances of obtaining work. Higher education gives students the chance to be more knowledgeable in their subject and possibly, as a result, more successful. Higher education provides students with a greater range of choices, which they perhaps had not been well informed about, and some of these choices may be more suitable for that person than what they had previously aimed to be. Students are presented with an entirely new collection of subjects that are not available at GCSE, for example media and business studies. Those who dislike the subjects that are compulsory to study at GCSE, and are discouraged from continuing education because of this dislike, should be notified that there are no compulsory subjects in sixth form. Students who do not like any subjects they have covered in their school life so far can pick from a new selection of subjects in addition to those already available for GCSE. Even students who have little or unstable financial support can continue their education in private schools as well as in state schools.This is because many private schools are starting schemes, such as the Belvedere School in Liverpool, that accommodate those who are underprivileged and cannot pay the constantly rising fees. All schools have scholarship programmes that provide places for students based on their academic strength. .u80abf9b147dd5fe2f337f69548c9eeaa , .u80abf9b147dd5fe2f337f69548c9eeaa .postImageUrl , .u80abf9b147dd5fe2f337f69548c9eeaa .centered-text-area { min-height: 80px; position: relative; } .u80abf9b147dd5fe2f337f69548c9eeaa , .u80abf9b147dd5fe2f337f69548c9eeaa:hover , .u80abf9b147dd5fe2f337f69548c9eeaa:visited , .u80abf9b147dd5fe2f337f69548c9eeaa:active { border:0!important; } .u80abf9b147dd5fe2f337f69548c9eeaa .clearfix:after { content: ""; display: table; clear: both; } .u80abf9b147dd5fe2f337f69548c9eeaa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u80abf9b147dd5fe2f337f69548c9eeaa:active , .u80abf9b147dd5fe2f337f69548c9eeaa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u80abf9b147dd5fe2f337f69548c9eeaa .centered-text-area { width: 100%; position: relative ; } .u80abf9b147dd5fe2f337f69548c9eeaa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u80abf9b147dd5fe2f337f69548c9eeaa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u80abf9b147dd5fe2f337f69548c9eeaa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u80abf9b147dd5fe2f337f69548c9eeaa:hover .ctaButton { background-color: #34495E!important; } .u80abf9b147dd5fe2f337f69548c9eeaa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u80abf9b147dd5fe2f337f69548c9eeaa .u80abf9b147dd5fe2f337f69548c9eeaa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u80abf9b147dd5fe2f337f69548c9eeaa:after { content: ""; display: block; clear: both; } READ: Symbolism In Strange News From Another Star Essay PaperIndecisive pupils, who are put off from doing their A levels because they feel will not be able to choose which subjects they should take, can seek advice from their teachers, who can inform them what they will do well in and older girls who have experience of the different subjects.Students who feel they will not be able to cope with the rigours of further education should do the same, as they could be simply underestimating their ability or be overestimating the difficulty of the courses they want to take.Furthermore if a subject proves to be too difficult then it is always possible to drop this subject. Those that have commitments such as a child or a dependant relative do not essentially have to sacrifice their education. Many organisations specialise in helping dependant people and nannies are available for infant care. As I have mentioned before university degrees increase the chances of obtaining a high salary job, and a high salary job will make taking care of a child or relative much simpler. Those who do give up advanced schooling do have a variety of alternative paths that they can follow.Home courses are being set up for those who wish to achieve GCSEs, A levels or degrees, by having their tuition at home. Companies charge a small fee to help many obtain desired qualifications and as a result help people of all ages achieve the occupation they want. Students who have pursued a part time job whilst doing their GCSEs, may want to work full time in this job, and their previous experience of the job will make them very suitable for the position. They will be familiar with the different features of the job, and so will be able to work effectively. Adolescents who have opted not to continue their schooling because they are not intrigued by any of the subjects on offer or simply find they are not very strong in the subjects available can take part in a scheme operating at local colleges for those who are more interested in vocational careers such as building, cooking, beauty etc. Instead of having to take three A levels, they will be taught solely about their chosen subject. For most of the arts there are an immense amount of jobs available in the UK. Some of these arts provide opportunities that will give students a high income. For instance chefs participating in cooking programmes or publishing cookery books can earn millions of pounds depending on the success of their projects but this is a small minority.There are also Modern Apprenticeship organisations that allow students to train for different jobs whist they do their schoolwork. Those that do not do well in their GCSEs do not have to forfeit their A level education, it is possible for them to repeat Year eleven, but this happens very rarely and it is not advisable to heavily depend on this outcome. Some youngsters may feel they would rather take part in a family business. This type of work will guarantee a good relationship with the employer and perhaps in this type of environment youngsters will be able to excel. Though some cannot attain a post in their familys business so easily, especially when the business is thriving and popular, so that obtaining a position will require certain qualifications, which are only accessible through higher education. Overall, I feel that further education is beneficial to all people, whatever their background, goals and aspirations are.Students are not properly informed of all the opportunities available by taking A Level courses, and not many people realise how much is on offer. Taking further education can broaden students horizons, allowing them to consider more paths, and they may find a more appropriate job than what they had considered previously. Even if this does not occur, knowing that there is no career you would like to follow more than the one you have chosen, can give you peace of mind and a stronger determination to fulfil your ambitions. I, myself, am opting to follow further education, as I feel uncertain of the choices available, and I would like to be well versed in what there is on offer for me, before deciding upon a career. I feel I will become well aware of my options by going to sixth form.